SuperValu Retailers in Tipperary Team Up With Future Generation of GAA Stars to Launch 2016 'Kits for Kids' Initiative

Following the success of last season’s initiative, SuperValu retailers across county Tipperary have teamed up with Ellie Mooney (8), Alanna Kelly (8), Dan McNeice (8) and Garbhan O Donaill (7) to launch the 2016 ‘Kit for Kids’ reward scheme.

SuperValu, proud longstanding sponsor of the GAA Football All-Ireland Championship, will continue to inspire the future generation of GAA stars by awarding juvenile O’Neills kits worth €360,000 to over 400 clubs around the county this summer.

Taking place in Colclough’s SuperValu Roscrea and Martin's SuperValu Clonmel and running until the 13th of July, shoppers will receive Kit for Kids tokens which can be donated to their chosen club at in-store collection points.

Also supporting this year’s SuperValu GAA campaign is a new face; Dublin GAA Senior Football and Leinster Rugby Performance Nutritionist Daniel Davey. Daniel has come on board as a SuperValu ambassador for 2016 and will develop a nutritional booklet specifically designed for all levels of player. The booklets will include dietary information, tips, and recipes and much more. Tipperary inter-county players will also host a number of nutritional talks in stores across the county over the summer months which will be open to all ages with a keen interest in sport.

Martin Kelleher, Managing Director SuperValu said, “We’re delighted to continue our longstanding support of GAA, both as renewed sponsor of the All-Ireland GAA Football Championship until 2019, and with the continuation of its Kit for Kids initiative for 2016. Having worked closely with the GAA for more than six years now, we strongly believe that the partnership between our healthy, nutritious, home cooking ethos twinned with the GAA’s ongoing contribution towards creating active communities across Ireland is the perfect match. As we prepare to throw in for another season, we look forward to another four years working together.

For more information on how to get involved visit www.supervalu.ie, follow @SuperValuIRL on Twitter, @SuperValu_IRL on Instagram and on Facebook www.facebook.com/SuperValuIreland.