Win tickets to Killarney Folkfest in association with FUJIFILM

The INEC runs Killarney Folkfest from July 8th – 10th. It’s a three-day music festival with Christy Moore, the Waterboys, Damien Dempsey, Little Green Cars and a whole load more to play.

Further details about the festival can be found at http://inec.ie/festival/folkfest-killarney/ 

 

FUJIFILM have five pairs of Full Weekend Passes to Killarney Folkfest 2016 (to the value of €90 each) to give away. See this week's Nenagh Guardian for details of how you can enter.

 

If you are going to Killarney Folkfest, make sure to download the FUJIFILM IMAGINE App this summer and cherish your Folkfest memories forever with a tangible print.

FUJIFILM survey shows 80% losing their memories!

 

Holidays, weddings, and a new baby are, not surprisingly, our favourite occasions for a photo session, but, according to a recent FUJIFILM survey, over 80% of us have lost photos taken and stored digitally.

 

Embracing digital photography has vastly increased the number of photographs people in Ireland take.

 

However, a high number of digital disasters were revealed in the FUJIFILM research, with 80.5% of people losing important photographs they had intended to keep, for a variety of reasons.

 

42% lost their memories due to corruption or damage to the digital device, 38% changed or lost their phone or computer without first saving or printing their photos, and 32% claim to have deleted their missing photos by accident. A further 13% told the FUJIFILM survey they cannot explain what happened to specific missing sets of photos.

 

“While it is not a surprise, the extent to which people are now losing irreplaceable images is very evident in the research”, says Kyran O’Kelly, General Manager, FUJIFILM Ireland.

 

“Print your photos or risk losing them in the digital desert” was the advice last year from Dr Vinton Cerf, vice president of Google, who said that as operating systems and software are upgraded, stored images on older models become inaccessible.

 

“If there are photos you are really concerned about, create a physical instance of them; print them out,” Cerf advised.

 

Save Our Snaps!

 

The FUJIFILM survey, coincided with the launch of the new FUJIFILM IMAGINE app, completing the brand’s multi-platform solution, where photographs can be printed instore, ordered online on the website, or by downloading the new mobile app.

 

The Irish research revealed that 88% take photos on holidays, while 80% like to capture the moment at weddings, and 74% of those questioned had photographed a new baby in the family in the past year.

 

65% of people had photographed a Holy Communion or Confirmation celebration recently, and hen parties, graduation ceremonies, festivals, birthdays and other family occasions all merited happy snaps.

 

Most respondents in the FUJIFILM survey, 85%, said they only kept their photos digitally on a device such as a PC, laptop, phone, tablet, digital camera, or a digital storage device like a USB memory stick.

 

It is this over-reliance on digital storage that is causing people to lose important photo memories, according to Kyran O’Kelly of FUJIFILM Ireland.

 

“Photo printing is still the safest and most enjoyable way to preserve memories and this is borne out in the research by the extent to which digital images are lost or damaged”, Mr O’Kelly says.

 

Prints Charming!

 

Women and the over 50s are more likely to print photographs than men and those under 50. And, while 59% have photos displayed in their home, taken within the last two years, 7% of those questioned say they have no printed photographs at all on display at home or in photo albums.

 

50% of respondents said they had printed photos in the last two years, while only 36% of people print photos at least once a year, and just 14% of happy snappers have their images printed regularly, at least every 2-3 months.

 

The majority, 53% of people, still have photographs printed in a chemists or photo store, according to the FUJIFILM report, while just 9% regularly use an online photo printing service.

 

While 71% agreed that holding a printed photo image was more real than looking at it on a screen, lack of time, and inconvenience, were the top reasons 33% did not regularly have photographs printed.

 

“To keep them; print them,” is the best advice, the FUJIFILM experts say, with FUJIFILM IMAGINE technology via the mobile app, online, or in pharmacies and photo outlets countrywide providing low-cost, quick and easy printing options.

 

It's now not just small prints that you can print, FUJFILM have now introduced a wide range of new products such as very high quality photobooks, montage frames, photo blocks and a full range of photo gifts, with mugs being one of the top sellers!

 

Download the app, or check out the website, www.fujifilm.eu/ie for details!