Gurteen College Agri-Sci students, Emily Needham and Craig Bailey wore their wellies to launch Embrace FARM’s third annual Wear Our Wellies (WOW) Day, which will raise awareness and vital funds for the organisation. Photo: Sean Curtin, True Media

‘Wear our Wellies’ Day’

Embrace FARM, Ireland’s only support network for farm families, has announced the third annual Wear Our Wellies (WOW) Day will take place on Friday, February 6.

The charitable organisation is encouraging Tipperary schools, businesses, groups, and individuals to take part in the unique fundraiser by wearing their wellies wherever they are on the day and donate to Embrace FARM, helping to raise awareness and vital funds for Embrace FARM.

Last year, over €6,000 was raised to help Embrace FARM provide emotional and practical supports for Irish farm families impacted by serious injury and sudden death.

Speaking about the fundraiser, Embrace FARM Co-founder, Norma Rohan said: “It was incredibly heartwarming to see people rallying last year for another incredibly successful WOW Day. This unique fundraiser lets us connect with both farming and non-farming communities, allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader farming community. And best of all, it's good craic, so get your friends, family, colleagues and join us as we wear our wellies on February 6!”

How to get involved

Embrace FARM is encouraging everyone to get involved with any support, no matter how big or small.

1. Register your WOW Day Fundraiser on https://embracefarm.com/registeryourfundraiser/

2. Choose how you would like to fundraise:

Wear your wellies wherever you are on Friday, February 6th and donate to Embrace FARM through the WOW Day iDonate page (www.idonate.ie/event/WOWDay). You can also text FARM to 50300 to donate €4 to Embrace FARM. (Texts cost €4. Embrace FARM will receive a minimum of €3.60. Service Provider: Fundraising Solutions. Helpline: 01 2022 810)

Share your WOW Day tagging @embracefarmsupport and using the hashtag #WOWEmbraceFARM across all social media platforms.

About Embrace Farm

Embrace FARM is a not-for-profit organisation founded in 2014 by husband and wife, Brian and Norma Rohan, following the tragic loss of Brian’s father Liam in a farming accident. From the first annual Remembrance Service in 2014, the network has expanded nationwide and evolved its services to meet the needs of Irish farm families in the aftermath of a serious injury and sudden death. The organisation has engaged more than 600 farm families nationwide with its comforting and supportive embrace, along with practical support in the aftermath of a serious injury or sudden death.