Preventing cyber attacks
Almost one in five of Ireland’s top companies have experienced significant cyber attacks in the last two years, new data shows.
The findings come as national domain registry .IE launches Ireland’s first Digital Trust Mark.
Described as an NCT for your online identity, websites and emails carrying the distinctive wolfhound symbol will give customers confidence that businesses of all sizes are operating to the highest digital standards.
“If you have an online presence, you can now be assessed on DigitalTrust.ie in just a few clicks,” said Louise McKeown Doogan, Chief Growth Officer at .IE.
“Once an organisation applies, their website, email and domain setup is assessed using a proprietary scoring evaluation that checks against industry-defined best practice.
“These checks confirm that digital fundamentals are correctly configured, responsibly managed and set up to support trust and reliability online.
“Once you receive your Digital Trust Score, you will either be entitled to carry the mark or you will have clear next steps to reach the required standard.
“We live in an age where some ransomware companies now have customer care departments, and the online health of the nation needs to improve as a consequence.”
The research found that 17pc of Ireland’s key organisations have experienced a significant cyber attack since 2024.
Conducted by Amárach on behalf of .IE, it surveyed 354 essential Irish firms in January.
It follows last week’s Garda data that fraud-related crimes more than doubled in the last 12 months, up 137pc – mainly due to bank scams, phishing and smishing.
“Our findings are concerning, particularly when we know phishing scams (60pc) and the exploitation of system weaknesses (21.3pc) are the most common ways attackers gain access,” said Ms McKeown Doogan.
“An online presence that appears to function may not always demonstrate the authenticity and trustworthiness customers expect.
“Until now there has been no visible way for consumers to know that a website meets a recognised standard – and no way for businesses or organisations to signal that they do.
“The mark signals that they demonstrate authenticity, responsible digital practice and a trustworthy online experience.
“We hope it will become a digital equivalent of the NCT and an essential part of interacting online in Ireland within the next year.”
The Digital Trust Mark is not just for .ie domains but is open to .com and other domains used by Irish organisations.
Applicants will receive a grade by the next working day and if an A-rating is achieved, businesses can display the mark on their website or in their email signature for the following 12 months.
Domains that do not reach an A-rating will be given a detailed outline of what and how they can improve.
See digitaltrust.ie for more information.