FULFIL announced as title sponsors of the GAA Hurling Under 20 All-Ireland Championship
Fulfil to 'Support Ireland's Game' as new title sponsor of GAA Hurling Under-20 All-Ireland Championship in three-year deal
Fulfil, Ireland’s leading functional snack brand, today announced a three-year partnership to become the new title sponsor of the GAA Hurling Under-20 All-Ireland Championship.
Through this partnership, Fulfil will be “Supporting Ireland's Game,” to foster emerging hurling talent and active lifestyles across the nation. Joining Fulfil as ambassadors for the launch are, Cork Under-20 star Barry Walsh and Kilkenny legend Walter Walsh.
The GAA Hurling Under-20 All-Ireland Championship is a vital platform for nurturing Ireland's rising hurling talent, and Fulfil's sponsorship underscores its commitment to supporting active lifestyles between the ages of 17 and 20, strengthening community ties, and connecting with an audience already invested in fitness and activity. The partnership aims to inspire athletes and fans alike, promoting the importance of achieving their goals and helping them ‘Fulfil Their Dreams’.
The GAA Hurling Under-20 All-Ireland Championship, a cornerstone of the GAA calendar, is a vital platform for nurturing the future hurling heroes. With a rich history spanning over six decades, it has consistently served as the premier proving ground for hurlers aspiring to senior inter-county glory. This prestigious competition has been the launchpad for countless GAA legends, showcasing the raw talent and fierce determination that defines the game. From the historic dominance of counties like Cork, Tipperary, and Kilkenny in its earlier iterations, to the emergence of new powerhouses in recent Under-20 championships, the competition is steeped in memorable moments, thrilling finals, and the genesis of careers that have gone on to captivate the nation.
The 2026 GAA Hurling Under-20 All-Ireland Championship is set to commence in March, with Fulfil ready to support players and supporters throughout the season. This long-term partnership promises to be a powerful force in celebrating and developing Irish hurling talent, encouraging everyone involved to 'Fulfil Your Dreams'.
Paolo Cantini, Head of Marketing UK & IRE at Ferrero, highlighted the strategic importance of the deal: “Ferrero is committed to nurturing Fulfil, and this three-year sponsorship of the GAA Hurling Under-20 All-Ireland Championship is a testament to that commitment. It represents a significant investment in the Irish market and a powerful alignment with a sport that embodies the very values of drive, community, and aspiration that Fulfil stands for. We look forward to seeing Fulfil play a pivotal role in 'Supporting Ireland's Game' for years to come.”
Barry Connolly, Managing Director of Richmond Marketing, who will lead the delivery of this partnership for Fulfil, expressed his enthusiasm for the collaboration: “This partnership with the GAA Hurling Under-20 All-Ireland Championship is a natural fit for Fulfil. As an “Irish-born brand” that has grown to international recognition, we understand the power of local communities and the dedication required to achieve excellence. Fulfil are incredibly proud to support emerging Irish hurlers and to further embed Fulfil at the heart of Irish life, supporting their passion and performance on and off the pitch.”
Speaking at the launch, Uachtarán Chumann Lúthchleas Gael, Jarlath Burns said: “The GAA is delighted to welcome Fulfil as the new title sponsor for the GAA Hurling Under-20 All-Ireland Championship. Fulfil is an innovative Irish brand that shares our commitment to active lifestyles, and community. This three-year partnership will provide vital support for our hurlers, helping them to reach their full potential, and we eagerly anticipate a successful collaboration that will benefit the championship and our wider GAA family.”
Founded in Ireland in 2016, Fulfil quickly revolutionised the snack bar market by offering high-protein, low-sugar, vitamin-enriched bars that taste delicious. With a vision to "Become Ireland's most loved functional snack," Fulfil has experienced rapid growth, becoming the #1 functional snack bar in Ireland and expanding its reach across the UK, Europe, and beyond. The brand's success led to its acquisition by The Ferrero Group, further solidifying its position in the global ‘healthier snacking’ market segment.