Aer Lingus' new rebrand unveiled

Aer Lingus today unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage.

 

The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. The new Aer Lingus aircraft livery carries four shamrocks - the first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media.

 

The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic.