Be sure when buying Irish this Christmas

  

IFA President Joe Healy has urged consumers to check twice to make sure the food they buy this Christmas is really Irish, and is priced in an economically sustainable manner.

 

 

Launching the IFA’s Fairness for Farmers, Honesty for Consumers Christmas Campaign on Friday, Mr Healy said: “Consumers value Irish produced food and want to support Irish farmers. Retailers know this and they exploit consumers’ good intentions by using misleading labelling and unsustainable discounting to lure customers.”

 

Mr Healy also called retailers out on the use of ‘False Flag’ tricolour images and Irish sounding brand names to give the impression that food comes from Ireland and that in buying it consumers are supporting Irish farmers.