Nenagh hosts tourism workshop

Members of the Tipperary tourism industry attended one of three workshops on Fáilte Ireland’s newest regional experience brand, Ireland’s Hidden Heartlands at the Abbey Court Hotel, Nenagh.

 

Taking place throughout the Midlands region, the ‘Maximising the Opportunity of Ireland’s Hidden Heartlands’ workshops aim to demonstrate how tourism businesses can use the regional experience brand to win more business.

Local industry heard about:

Mark McGovern, Manager of Ireland’s Hidden Heartlands, said:  “The Ireland’s Hidden Heartlands regional experience brand resonated strongly during research in our target markets and we believe that it can really transform the offering here over the coming years. In order to drive growth in the visitor economy for the benefit of all in the region, it is really important that we are all aligned and using the brand effectively. These brand workshops aim to show local industry how to use the brand as a hook to encourage visitors to stay longer in their local area.”