adidas launches new Munster Rugby European kit

adidas and Munster Rugby have today launched the new Munster 2016/17 European kit, which is now available exclusively at Life Style Sports.

 

Paying tribute to Munster’s historic European success in Cardiff in 2006, the jersey takes its interpretation from that famous victory over Biarritz and will be worn for the first time when Munster face Racing Metro in Paris on Sunday, October 16th in their first clash of the 2016 European Champion’s Cup.

 

This year marks the first of an exciting new five-year exclusive retail partnership between Life Style Sports and Munster Rugby, which sees the Irish-owned sports retailer acquiring the global rights to retail licensed Munster Rugby kit, merchandise and associated fan wear.

 

To mark the new partnership, Munster Rugby, adidas and Life Style Sports have introduced a number of supporter initiatives for the season, focusing on celebrating Munster’s trademark heroism on the field, their rich history of success and the important role of Munster’s passionate and dedicated fanbase, with the #MunsterRising campaign.

 

Ahead of Munster’s showdown with Racing on October 16th, fans will have the opportunity to win the incredible prize of an all-expenses paid trip to support their heroes in Paris with the lucky winner also earning the responsibility of personally delivering the captain’s jersey to the team captain on the eve of kick-off.

 

Munster and Life Style Sports are calling on fans to visit www.facebook.com/LifestyleSports1 to join in the conversation and participate in the #MunsterRising competition to win this once in a lifetime prize which also includes match-day tickets, flights and accommodation to the highly anticipated ERCC clash. The #MunsterRising ERCC fan competition commences this Friday, September 30th.

 

About the Munster ERCC jersey

 

The jersey sports a silver trim, inspired by the new ERCC cup, while the traditional Munster check runs throughout. Sloping from top to bottom are the counties of Munster, listed in Irish to recognise the importance of Munster heritage, while the club motto – in its original Latin translation ‘Forti et Fideli nihil difficile’ taken from the motto of the MacCarthy clan – also runs in tandem with the text.

 

This story-telling feature continues with part of the club motto ‘Nothing is Impossible’ woven through the socks.

 

The jersey has been designed to allow each player perform to their maximum ability in any environment and against any opponent. In its Aramis Body Mapping technology, adidas has studied and mapped the way the skin moves on players during a rugby match, and subsequently constructed the fabric, and the panels in the jersey, so that it moves in the same way.

 

The jersey’s cut lines have also been chosen to provide the closest fit possible, with no excess fabric, preventing it becoming scragged in the tackle. The Munster Rugby European jersey also contains a PASMO DELTA fabric that is extremely strong, while light-weight with fantastic wicking properties, ensuring athletes remain cool despite the toughest and most demanding on-the-field situations

 

The new European jersey is available now in Life Style Sports stores nationwide and at www.Lifestylesports.com, priced at €70 for adults and starting at €50 for kids.

 

To join the conversation, follow @adidasrugby @lifestylesports @munsterrugby and see #MunsterRising for more.