BMW becomes the Driving Force Behind Triathlon Ireland

BMW Group Ireland has announced a major new partnership agreement with Triathlon Ireland that sees the brand become the sport’s main sponsor, 

as well as title sponsor of the BMW Triathlon National Series and the BMW Duathlon National Series.

 

The deal includes a substantial investment (one million euro) over the duration of the sponsorship, which will support the organisation to make the sports of Triathlon and Duathlon more accessible to people of all abilities and backgrounds in every part of the country. 

 

This summer, more than 10,000 people will compete in the BMW Triathlon National Series - a nationwide league of 17 races which take place around Ireland between May and September. The vast majority of these people will be amateur participants. Men, women and teenagers seeking to challenge themselves and achieve something extraordinary.

Competitors need to compete in four races to qualify for a ranking in the BMW National Series. A unique aspect of the competition is that competitors are ranked against other athletes of their same age group, with awards presented to the podium positions in these age groups at the end of the season. 

Last year the youngest competitor in the National Series was just 16 while the oldest raced in the men’s 70-74 years age group. 

 

Commenting on the sponsorship announcement Paulo Alves, Managing Director BMW Ireland Group said: "The partnership with Triathlon Ireland is a hugely exciting development for BMW in Ireland. At the core of our brand is a notion to make every second count, whether in a professional, personal or sporting sense so we are very excited to come on board and further support the development of the sport here in Ireland”.

 

Triathlon Ireland Chief Executive, Chris Kitchen believes BMW are a perfect match: "We share common values and strive to provide perfection in our own fields. We will be working hard with BMW to ensure a mutually beneficial relationship develops and flourishes over the sponsorship's duration.” 

 

Mr Kitchen continued: "Triathlon is one of the fastest growing sports in Ireland and has moved from a niche sport to a mainstream one with over 18,000 members and an ever increasing reach. The relationship with BMW will provide significant extra income to help us grow and accelerate the development of the sport further. Both organisations are ambitious and goal focussed and the injection of additional funds and the value in kind will help enable us to not only achieve but exceed the aspirations within our Strategic Plan."