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Bulmers to sponsor Cheltenham Gold Cup

Bulmers Irish Cider has been unveiled as the exclusive sponsor of the most prestigious jump race in Europe, the Cheltenham Gold Cup and as Presenting Partner of The Festival, staged annually in March at Cheltenham Racecourse, Prestbury Park, Gloucestershire.

 

The four-year agreement between Bulmers Irish Cider and Jockey Club Racecourses will see the first Bulmers Cheltenham Gold Cup on Friday, March 15th 2019, the feature race on the final day of Jump racing's showpiece event.

 

In addition, the agreement, which will run until 2022, will also see Bulmers Irish Cider become the Presenting Partner across all four days of The Festival, meaning The Festival will be recognised in the Republic of Ireland as ‘The Festival, presented by Bulmers’*.

 

Bulmers is known as Magners outside of the Republic of Ireland, including in the UK. Therefore, in the UK and the rest of the world, the showpiece race will become the ‘Magners Cheltenham Gold Cup’ and The Festival will be referred to as ‘The Festival, presented by Magners’.

 

The announcement represents the first major horse racing sponsorship by Bulmers, which is produced in Clonmel and is part of C&C Group plc.